Reporting to Group Director, Marketing & Communications, as a Data Insights Analyst, you will play a crucial role in providing valuable knowledge and insights to support decision-making processes and shape brand and business strategies.
The successful candidate will be responsible for monitoring competitor and market trends, gathering intelligence, and tracking performance metrics. Additionally, you will establish effective management systems, tools, and Management Information Systems (MIS) to assist Brand and Marketing teams across the Group in their roles.
Key Responsibilities
- Gather and analyse data from various sources within and outside the business to identify trends, patterns, and insights related to the brand and market landscape while ensuring accessibility to the wider business.
- Monitor competitor activities, including pricing, marketing campaigns, and product offerings, and provide regular updates to the teams.
- Conduct market research and identify emerging industry trends, consumer behaviour, and potential opportunities for the brand.
- Develop and maintain performance metrics and key performance indicators (KPIs) to evaluate brand performance and assess the effectiveness of marketing strategies. This includes product analysis reports, consumer behaviours, trends and insights reports for strategic decision making. Evaluating product performance insights, trends, and strategic actions to enable product development and enhancement.
- Collaborate with cross-functional teams to provide data-driven recommendations in order to find the right questions to ask from data with practical insights and analysis to support decision making at all levels of the organization.
- Create reports, presentations, and visualizations to communicate findings and recommendations to stakeholders, including senior management. Role holder must communicate and present technical information with non-technical team members and collaborators – ability to simplify complex outputs into simple and actionable insights is key.
- Implement an effective knowledge management system and management information systems for capturing and documentation of market and product data insights and intelligence required by Brand Teams to ultimately serve business divisions.
- Design and implement data collection methods, surveys, and questionnaires to gather consumer feedback and insights.
- Collaborate with IT teams to optimize data storage, integration, and analysis processes, utilizing appropriate data management technologies.
- Stay updated on industry best practices, emerging technologies, and analytical tools to enhance data insights capabilities and drive continuous improvement.
Qualifications
For the above position, the successful applicant should have the following:
- A bachelor’s degree from a recognized university.
- At Least 5 years’ experience in Research, Data Analysis and Reporting and Stakeholder Management.
- At Least 3 years’ experience in Strategy Formulation and Performance Monitoring and Tracking.
How to Apply
To be considered your application must be received by Monday 26th June 2023
Qualified candidates with disability are encouraged to apply.
Only short-listed candidates will be contacted.
